the pinnacle

the modern coaching company

A 12-month immersion to create a successful coaching business.

Step Into Your True Calling — The Future of Coaching Starts Here

At The Pinnacle, we believe true transformation doesn’t come from chaos, urgency, or endless reinvention — it comes from stillness, truth, and mastery. We’re a new kind of coaching company: modern, grounded, and built for the person who is ready to rise without rushing. Through elegant tools, conscious methodology, and a lifestyle of integrity, we guide coaches to their highest standard — not by chasing the next trend, but by becoming the anchor in an anxious world. This is coaching, evolved.

In this program, you will not only become the coach you’ve always aspired to be but also build a thriving coaching business and create lasting transformations for your clients.

Step 1

becoming magnetic.

Master secure attachment—the foundation for strong relationships, business growth, and financial abundance. This is where you'll break through limitations and empower both yourself and your clients to thrive.

Tap into your unique signature coaching style and niche, so you can intuitively guide, challenge, and elevate your clients toward their next level of transformation.

Finally, through personal growth, develop unshakable confidence, resilience, and presence—the key qualities that enable you to step into your highest potential as both a pinnacle coach and an individual.

step 2

DESIGNING + BuildING a magnetic business.

Once you’ve established a strong foundation, you’ll move into designing and building a sustainable coaching business. You’ll learn the business strategies and tools to create a thriving practice that attracts aligned clients. This phase is about turning your passion into a profitable, sustainable business while maintaining your integrity and authenticity.

Step 3

lead the TRANSFORMATION.

With your newfound expertise and business foundations, you’ll be equipped to create profound transformations for your clients. You’ll not only guide them to their goals but empower them to step into their fullest potential. By the end of the program, you’ll have a toolkit of advanced coaching techniques that will allow you to deliver high-level results and establish yourself as an authority in your field.

THE TRAINING PROCESS

  • WEEKLY LIVE CALLS

    You will receive three 90-minute live Zoom calls each month where we’ll teach new skills, demonstrate tools, and answer your questions, helping you deepen your coaching abilities.

  • MENTOR FEEDBACK

    You will have three one-on-one sessions with your personal coaching mentor throughout the course. During these 60-minute calls, you will apply the coaching tools you’ve learned by coaching your mentor directly. At the end of each session, you will receive tailored, real-time feedback to refine your skills and ensure you are fully prepared to work with clients, even before you finish the program.

  • ONLINE PORTAL

    Log into your Pinnacle Coaching training portal to access an extensive library of training modules designed to support your growth. You will find a wide range of coaching tools, techniques, and resources, all at your fingertips, so you can learn at your own pace and revisit key lessons whenever you need. Whether you are refining your skills or looking for a fresh perspective, everything you need is available to help you elevate your coaching practice.

  • LIVE EVENT

    Attend immersive, live virtual intensives and events that will shift your energy, mindset, and life. These powerful experiences will help you expand your consciousness to step into your highest potential as a coach. Each session is designed to accelerate your transformation, break through your limits, and prepare you to make a lasting impact in the world.

  • PRIVATE COMMUNITY

    Join the Community, a supportive space where you can connect with fellow students. Here, you can be your authentic, unique self, and share in the journey of growth and transformation. Celebrate your wins, embrace your vulnerability, and express yourself fully knowing you are surrounded by a group of like-minded individuals who have your back every step of the way. This is your safe space to shine and soar. We are with you.

THE PINNACLE PATHWAY

STEP 1: Becoming Magnetic

Why It Matters

These modules create the internal infrastructure for every single business decision that follows — from how you price your offer to how you hold space during sales conversations, in programmes or in one-to-one work, and how you build a successful business. Without secure attachment, it’s impossible to hold frequency, integrity, or success long-term.

Secure attachment plays if vital role in business success and also leads to healthy and happy personal relationships.

You will also get clarity on your zone of genius and niche which will inform your messaging and structure of your business.

Modules

    • How early relational templates show up in money, marketing, and leadership.

    • The difference between anxious, avoidant, disorganised, and secure behaviours in business.

    • Common signs: chasing clients, underpricing, overgiving, avoidance of visibility, inconsistent income.

    • How to stop cycling between burnout and boredom.

    • Daily micro-regulation tools for the emotionally-attuned entrepreneur.

    • Why consistency is the sexiest frequency in a brand.

    • Moving away from scarcity-led pricing and unstable payment behaviours.

    • Why full payment ≠ just a transaction — it’s an energetic anchor.

    • Anchoring abundance without adrenaline: the new wealth energetics.

    • Recognising and cutting off energy-draining situations before they become overwhelming, whether through people, obligations, or environments.

    • Holding yourself accountable to your boundaries, while being aware of the subtle pull of attachments that compromise your energy.

    • Setting boundaries that reflect your value, ensuring that work, personal projects, and social engagements align with your highest priorities.

    • Why short-term dopamine loops are sabotaging your long-term vision.

    • Healing the addiction to novelty (especially for manifesting generators + ADHD wiring).

    • Becoming a safe place for your clients to grow — because you are safe with yourself.

    • Understanding what sets you apart and why it’s vital for your business success.

    • Identifying where your unique skills, passions, and values intersect to create your zone of genius.

    • Cultivating a business model that allows you to stay within your zone of genius, ensuring sustainable creativity and high impact.

    • The power of leveraging your innate talents to create effortless flow, attract aligned clients, and become a thought leader in your field.

    • The art of choosing a niche that not only speaks to your passion but aligns with your true purpose.

    • Why narrowing your focus helps you stand out, attract your ideal clients, and build brand loyalty.

    • How to communicate your niche with authority and clarity, positioning yourself as the go-to expert without sounding generic or performative.

    • Trusting your instincts to choose a niche that feels authentic — even if it’s not what the mainstream suggests.

STEP 2: DESIGNING + BUILDING A Magnetic BUSINESS

Why It Matters

These modules set the foundation for building a business that feels authentic, attracts your ideal clients, and sustains long-term success. Once you have clarity on your niche and what truly lights you up, the structure of your business becomes obvious. Whether it's speaking, writing, content creation, or any other avenue that fits your unique energy and goals, the right path for your business reveals itself naturally. No two businesses are alike—your structure will emerge from your unique strengths and passions.

Secure attachment in business ensures you stay grounded, clear, and consistent, so that you can hold the frequency of your success and grow your brand with integrity. This inner clarity is key in making every decision—pricing, sales, client relationships—feel aligned with your true self.

Modules

    • Identify your target audience and how you are helping them.

    • Develop a unique value proposition that differentiates you in the market.

    • Create a clear, focused offer that speaks directly to your ideal clients.

    • Choose the right business model (coaching, digital products, events, etc.) that fits your strengths.

    • Develop a revenue stream strategy that supports both short- and long-term goals.

    • Build efficient systems for client onboarding, communication, and service delivery.

    • Create a clear 5-year roadmap that aligns with your personal and business goals.

    • Break down long-term objectives into actionable quarterly and monthly goals.

    • Implement regular reviews to stay on track and pivot when necessary.

    • Develop a brand voice and visual identity that reflects your values and speaks to your audience.

    • Establish a content strategy that builds trust, educates, and engages.

    • Create a cohesive brand experience across all touchpoints (website, social media, email).

    • Set up automated systems for lead generation and client nurturing (email sequences, social media content, etc.).

    • Develop a strong sales process that turns leads into loyal clients (from discovery calls to onboarding).

    • Implement pricing strategies that align with the value you provide and your market positioning.

    • Launch a podcast, blog, or video series to share your expertise and attract your ideal clients.

    • Develop a content calendar that aligns with your business goals and seasonal trends.

    • Use social media and/or partnerships to expand your reach and visibility.

    • Set up clear financial tracking systems (budget, cash flow, profit margins).

    • Implement pricing strategies that ensure profitability while staying aligned with your market.

    • Build a strategy for reinvesting profits into business growth and scaling.

STEP 3: LEADing THE TRANSFORMATION

These modules support your transition from practitioner to transformational leader. With the foundations of self-mastery and solid business structure now in place, you're no longer just delivering services — you're transmitting something deeper. You become the embodiment of your work. Clients aren’t just buying your offer — they’re responding to your frequency.

True transformation doesn’t come from strategy alone. It comes from who you are while you hold the space, guide the process, and reflect back the highest version of those you serve. In this phase, you refine the art of facilitating breakthroughs, holding brave conversations, and designing containers that create lasting results. You also learn how to speak to the depth of your work in a way that magnetises high-level clients who are ready for real change.

No two leaders look alike. Your impact will be felt through your own essence — whether that’s in intimate 1:1 sessions, activating group programs, immersive retreats, or thought leadership in the public eye. What matters most is that you are rooted in your truth, clear in your power, and capable of leading others into their own transformation — because you’ve already led yourself.

This is where your work becomes legacy.

Modules

    • Learn how your embodiment — not just your strategy — is what activates results for your clients.

    • Move from practitioner to leader by anchoring deep energetic congruence.

    • Let your presence become the most powerful tool in the room.

    • Design and hold containers that invite clients into full-spectrum transformation (not codependence).

    • Understand the energetic architecture of safety, expansion, and accountability.

    • Learn how to calibrate the space — group or 1:1 — to meet the moment without over-functioning

    • Elevate your sessions beyond goal-chasing and into life-altering initiations.

    • Facilitate emotional alchemy and identity upgrades, not just mindset tweaks.

    • Bring reverence, clarity, and precision to every exchange — and make it unforgettable.

    • Say what needs to be said — and stay grounded while doing it.

    • Give feedback that lands and liberates, not wounds or controls.

    • Expand your capacity to hold clients through resistance, rupture, and recalibration.

    • Learn how to speak about deep, subtle, life-changing work in a way that lands with power.

    • Describe your process in a way that makes clients say “I didn’t even know I needed this.”

    • Find language that elevates your authority without over-explaining or selling your soul.

    • Guide clients into their own knowing — not your solutions.

    • Develop the art of pause, presence, and precision over pressure.

    • Recognise when to stretch, when to soften, and when to stay silent.

    • Define the unique transformation only you are here to deliver.

    • Build a clear methodology that reflects your essence, not a carbon copy of others.

    • Translate your deep work into results clients can speak to, share, and celebrate.

Bonuses

FOR A THRIVING BUSINESS

create a podcast

Everything you need to know to create a successful and profitable podcast.

Whether it’s been on your vision board for years or just landed as a spark — this bonus gives you everything you need to launch (or relaunch) your podcast in a way that feels aligned and brings results. We’ll cover the soulful strategy and practical steps to make your podcast a powerful visibility channel, authority builder, and client magnet.

  • How to design a concept that reflects your voice and vision.

  • Naming, branding, and creating an energetic container your audience can feel.

  • Episode structure, content planning, and how to stay consistent.

  • The energetics of storytelling and voice activation

  • Monetisation pathways — from subtle selling to strategic partnerships.

  • Crafting a guest lineup that amplifies your brand energy and attracts your ideal listeners. Learn how to choose and approach guests that elevate your content while deepening your brand's connection with its audience.

  • Tech, tools + systems to keep it flowing without burnout.

The Quantum Assistant

Let Jess AI handle the heavy lifting. Your key to effortless success.

This bonus is your behind-the-scenes secret weapon. With Jess AI, you will unlock a seamless blend of ease and intelligence that transforms how you work. Say goodbye to brain fog and overwhelm—there's no need to reinvent the wheel. Jess AI is here to streamline your processes, so you can focus on what truly matters. Welcome to a new way of doing business, where everything clicks into place.

  • Learn how to tap into the power of AI in a way that amplifies your feminine energy. Jess AI helps you work smarter and faster, without compromising your flow, creativity, or personal rhythm.

  • No more staring at a blank screen. Jess AI helps you craft content that resonates with your audience, from social media posts to email sequences—saving you time and allowing you to stay in your flow.

  • Jess AI provides customizable templates for emails, sales pages, and client communications. These templates are designed to feel personal, on-brand, and aligned with your feminine business style.

  • Let AI do the masculine work for you so that you an spend more time in your rejuvenating and nourishing feminine energy and do more of what you love.

  • Jess AI assists in brainstorming ideas, creating business plans, and generating reports. This helps you maintain clarity in your long-term vision without losing yourself in the day-to-day operations.

  • Jess AI can help you map out each client’s journey from start to finish, creating beautiful touchpoints that feel organic and nurturing. It’ll ensure that every client feels cared for and supported, enhancing their experience while reducing your workload.

  • Get ahead off the game and use AI to your advantage without losing your energetic signature.

The Gene Keys

Decode your genius with the Gene Keys and activate your gifts for business success.

This bonus helps you tap into your highest potential by working with the Gene Keys, a powerful system that combines ancient wisdom with modern human design. By diving deep into your own unique Gene Keys profile, you’ll gain insight into your life’s purpose, challenges, and hidden strengths — all of which can align your business with your soul's true calling.

  • Discover the Gene Keys that represent different aspects of your life and business, uncovering the hidden gifts within your challenges. Learn how to read and interpret your personal profile to understand the core of who you are.

  • Understand how your specific Gene Keys relate to your entrepreneurial journey and what it takes to fully activate your gifts. This knowledge can inform your leadership style, decision-making, and personal brand.

  • The Gene Keys provide profound insight into your life’s purpose. You’ll discover how to align your business offerings with your deepest calling, so every step you take feels aligned with who you truly are.

  • Using the insights from your Gene Keys profile, you’ll craft business strategies that feel aligned with your true self. From pricing to branding, marketing to messaging, you’ll design a business structure that is as unique as you are.

  • The three core frequencies that determine how you attract and sustain prosperity.

    How to identify what creates resistance in your current wealth patterns — and shift it at the root.

    How to integrate your Gene Keys into your pricing, client journey, and long-term business vision.

  • Learn how your Gene Keys reveal the exact energetic frequency that attracts aligned clients, expands your visibility, and builds legacy.

  • Discover the main elements of the Gene Keys chart of your client to understand your client with more precision.

pitch perfect

Create a magnetic pitch that converts (and attracts celebrity clients).

Whether you're crafting your first pitch or refining one that’s been working for a while, this bonus will guide you through the process of creating a pitch that aligns with your true self and magnetises your ideal opportunities, including high-profile, celebrity clients. You’ll learn how to design a pitch that reflects your unique value, speaks directly to your ideal clients or collaborators, and delivers results with soul-led strategy.

  • How to Design a Pitch That Reflects Your True Value. Get clear on what makes you unique, your strengths, and how to communicate them in a way that feels authentic and magnetic.

  • Learn how to weave your personal story and expertise into your pitch in a way that captivates your audience and connects them emotionally to your vision.

  • How to understand what your ideal client or collaborator truly needs, and structure your pitch to speak directly to their desires and pain points.

  • Learn how to close your pitch with confidence, offering the next step in a way that feels natural and easy for the listener to say yes to.

  • Understand how to present your offer in a way that speaks directly to celebrity clients, ensuring they see the immense value and are eager to work with you.

  • Learn the nuances of pitching to high-profile clients and how to speak their language without compromising your values.

  • Learn how to define exactly who you want to work with, ensuring your pitch list is tailored to the right people, from celebrities to influential figures in your industry.

The Bali Retreat

The Pinnacle Coach Immersion — Deepen your Pinnacle Coach study in luxury

For those who love to connect in-person, we are hosting two exclusive Pinnacle Coach retreats, each with just five spaces to keep the experience deeply personal and energetically potent.

Set within one of Bali’s most unique and soul-nourishing stays, this is a place where nature, beauty, and presence come together — a sanctuary nestled among water, trees, and animals.

The retreat space is composed of six beautifully minimalist guest suites, designed in low-slung, contemporary concrete structures that blend effortlessly into the land. Every detail invites calm, clarity, and connection.

If you love intentional connection, simple luxury, and powerful transformation — this is your invitation to experience life at a higher frequency.

TUITION

PENDING SUCCESSFUL APPLICATION

PAY IN FULL

FOR 12 MONTHS LIVE ONLINE TUITION AND SUPPORT

£3,800

WHY WE DON’T OFFER PAYMENT PLANS

We’ve found that payment plans can create a sense of uncertainty — people often join when they can make the initial payment, but the ongoing financial commitment can cause stress and distract from the true purpose of the program: your transformation. We have also found that people can make a rash decision when payment plans are offered.

To support you in maintaining financial security and emotional peace, we offer a straightforward, single-payment option. By making this one-time investment, you can fully immerse yourself in the program, free from the worry of future payments. This approach helps you focus completely on your growth, knowing that you’ve made a solid, stress-free commitment to your journey.

THE BALI RETREAT

The retreat is a sacred, in-person extension of the work — available as an additional upgrade.

It is curated separately from the tuition and offered to those called to experience the energetics in person.

INCLUDES A PROFESSIONAL PHOTOSHOOT IN THE BEAUTIFUL SURROUNDINGS WITH THE ANIMALS.

£5,000

FOR A FIVE DAY LUXURIOUS EXPERIENCE WITH ACCOMMODATION + IMMERSIVE SCHEDULE + PROFESSIONAL PHOTOSHOOT

Flights not included.

Let’s work together

APPLY HERE

If you have any questions prior to applying, you are welcome to email us at jess@goinward.co.uk.

What happens after you apply?

Once you submit your application, you’ll be invited to book a one-to-one call. This is a spacious, intentional conversation with Jess Fenton to explore your vision, answer your questions, and ensure this is the right energetic fit for you, and for the programme. Nothing rushed, nothing pushy, just clarity, alignment, and truth.

FAQs

  • No. This programme is designed for both emerging and established coaches.

    Whether you are just beginning your journey or have years of experience working with clients, this training meets you where you are — and takes you further.

    If you're new to coaching, you’ll build a robust foundation in personal transformation, communication, and client leadership.

    If you're already a coach, you'll refine your methods, deepen your presence, and elevate your results to a standard of excellence.

  • This program is designed for both new and established coaches who are ready to take their coaching to the next level. However, there are a few things you’ll want to have in place before applying:

    A passion for transformation: Whether you're new to coaching or have been coaching for years, you must be committed to helping others achieve deep, lasting transformation. This program is for coaches who are passionate about serving their clients and empowering them to evolve.

    Willingness to invest in your growth: The program is designed to stretch you—personally and professionally. You need to be open to new ways of thinking, willing to challenge yourself, and ready to embrace personal transformation as part of your coaching journey.

    Basic coaching experience or understanding: While this program is open to beginners, having a foundational understanding of coaching will help you dive into the material more effectively. If you're a new coach, you don’t need years of experience, but you should have a basic understanding of coaching principles, such as listening, questioning, and providing feedback.

    Desire to build a sustainable business: You don’t need to have a fully established business, but you should be committed to building a coaching business that thrives. This program is for coaches who are ready to integrate their coaching skills into a cohesive and profitable business model.

    A deep interest in personal growth: Personal development is a core part of this program. You’ll be asked to reflect on your own growth, attachment style, and resilience throughout the journey. An openness to this level of self-work is essential for success.

  • Not at all. Part of the programme is about discovering your signature style: your voice, your genius, and how you most powerfully serve. You’ll be guided to uncover this through embodied practice and reflection.

  • The program lasts 12 months, providing ample time for deep integration, skill development, and sustainable growth. This duration allows for a comprehensive learning experience, where you can focus on personal growth, mastering coaching tools, and building your business at a steady pace, ensuring lasting success while also having support.

  • On average, you can expect to dedicate 4–6 hours per week to this programme.

    This includes:

    • Engaging with core training materials

    • Practicing and integrating tools

    • Attending live sessions or replays

    • Reflective assignments and embodiment work

    Some weeks may feel more spacious, others more intensive — but this structure is intentionally designed to support deep integration without overwhelm.

    If you’re balancing other commitments (work, family, etc.), know that the curriculum is flexible and built for real life. What matters most is your consistency and depth of presence.

  • Yes. This is not a “watch-and-go” experience. You’ll be deeply held and witnessed throughout. Whether through live calls, community discussions, or specific feedback opportunities, your growth will be supported in a meaningful, attuned way.

  • You’ll be held inside a high-standard, high-integrity container designed for deep integration and personal transformation. Throughout the program, you’ll have access to:

    Live group mentoring to deepen your mastery, get your questions answered, and receive direct guidance.

    Community support from a circle of committed, like-minded coaches walking the same path.

    Structured teachings released monthly, giving you time to absorb, embody, and apply.

    Practice opportunities to refine your presence, coaching skillset, and confidence.

    And above all, a powerful energetic field of growth, where your expansion is both witnessed and supported.

  • This programme is built with spaciousness and sustainability in mind. You don’t need to keep up with anyone else’s timeline. You’ll have access to all core materials for the duration, and support is available throughout to help you integrate at your own pace.

  • Yes. A supportive, conscious community is a core part of the experience. You’ll grow alongside others who are equally devoted to depth, mastery, and authenticity, many of whom become lifelong collaborators and friends.

  • If you’re questioning whether this is right for you, that’s a powerful moment of self-awareness and it’s welcome here. This isn’t a rushed decision. The Pinnacle Coach experience is designed for those who are ready to grow, not just as coaches, but as whole humans. If something in you feels deeply called but your mind is unsure, that’s worth exploring. You’re invited to reach out, reflect, and have an honest conversation before enrolling. There’s no pressure, only clarity.

  • Yes. This training is intentionally designed to be foundational, adaptable, and expansive. So whether you work in wellness, leadership, creative industries, relationships, or personal development, the tools, energetics, and methodology will integrate seamlessly. What you learn here will elevate your presence, deepen your impact, and refine your voice, no matter the niche. This isn’t about fitting into a formula. It’s about becoming the coach only you can be.

  • Graduation isn’t the end. It’s the beginning of your most aligned, empowered chapter. You’ll leave with a refined toolkit, a business you believe in, and the confidence to create real transformation. There may also be alumni opportunities and future ways to stay connected.

  • We understand that committing to a program like this is a significant decision, and we want you to feel confident in your choice. Here is our policy regarding refunds:

    No Refunds: Due to the nature of the program and the personalised support provided, we do not offer refunds once the program has started. By enrolling, you are committing to the transformation process, and we trust that you are ready to fully engage with the material and the support provided.

    Commitment to Your Success: We are fully committed to your growth and transformation. If you are experiencing challenges or feel the program is not meeting your needs, we encourage you to reach out to our support team. We are happy to discuss your concerns and offer guidance to help you make the most of your experience.

    Transfer of Enrollment: If unforeseen circumstances arise, and you need to postpone or transfer your enrollment, please reach out to us as soon as possible. We may be able to work with you to find an appropriate solution.

    By enrolling, you agree to these terms and commit to the journey ahead. We are excited to support you every step of the way.

  • This programme isn’t about chasing letters or certificates. It’s about mastery. That said, it offers professional-level training and deep personal transformation that sets a new standard for what coaching can be. (If you'd like to explore accreditation later, we can point you in the right direction.)

  • £3,800

    Payment plans: We understand that committing to a program of this nature can feel like a big decision, and it's important that you're fully supported throughout your journey. One of the challenges we’ve noticed with payment plans is that people often join when they can make the initial payment, but are uncertain about how they’ll manage the remainder. This uncertainty can create anxiety and potentially distract you from fully immersing yourself in the experience.

    To avoid that stress, we offer a straightforward, single-payment option for the program, which ensures that you can focus on your transformation without the added pressure of having to figure out payments down the line. This approach allows you to fully invest in yourself, without the distraction of financial uncertainty.

    Our aim is to provide you with the space, resources, and clarity to grow into the coach you're meant to be, without the added stress of worrying about how to make the next payment. If you're ready to commit to your personal and professional evolution, we're here to support you every step of the way.

  • If something’s stirring within you that hasn’t been addressed, trust that instinct. Reach out directly as your clarity matters. You can contact us jess@goinward.co.uk and we’ll make sure you get the answers you need to make the most aligned decision for where you are right now.